Environmental
Logo Creation with Business Wrap
Creative direction established a foundational brand identity for a client with no existing marketing presence, using a custom logo and horse trailer wrap to create a bold, recognizable mobile brand. Personality, craft, and western heritage were translated into a cohesive visual system designed to stand out in live event environments and introduce the business with immediate clarity.
01
Creative Direction
Creative direction established a foundational brand identity for a client with no existing marketing presence, using a custom logo and horse trailer wrap to create a bold, recognizable mobile brand. Personality, craft, and western heritage were translated into a cohesive visual system designed to stand out in live event environments and introduce the business with immediate clarity.
02
Art Direction
Art direction guiding the creation of a stylized hero image through a blend of AI-generated portraiture and photographic realism, using controlled color, lighting, and texture to unify subject, wardrobe, and brand tone across the vehicle wrap.
03
Graphic Design
Graphic design executing a full trailer wrap system through advanced compositing, color manipulation, and AI-assisted image generation—merging custom portrait imagery, digitally created accessories, typography, and layout into a high-impact, production-ready installation.
Next / Another perspective
Nashville Hot Auto Wraps Identity
Explore the case study