Aaron Johnson’s handwritten signature

Aaron Johnson

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Advertising & Campaigns

Arts Fundraising Campaign

Arts fundraising campaign collateral

Creative direction focused on motivating donor participation by framing the campaign around emotional impact and amplification—connecting updated technology to the center’s ability to continue delivering award-winning performances with clarity, urgency, and purpose.

01

Creative Direction

Creative direction focused on motivating donor participation by framing the campaign around emotional impact and amplification—connecting updated technology to the center’s ability to continue delivering award-winning performances with clarity, urgency, and purpose.

02

Art Direction

Art direction built around expressive, hand-crafted visual elements and layered textures, balancing artistic energy with clarity to create an inviting, human-centered fundraising appeal.

03

Graphic Design

Graphic design unifying multiple mailer components—letter, response card, and envelope—into a cohesive system, combining expressive typography, watercolor textures, and disciplined layout to guide attention and action.

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Foundation Annual Report

Explore the case study
Foundation annual report presentation