Aaron Johnson’s handwritten signature

Aaron Johnson

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Brand Identity

APEXIUM

Apexium  Logo/Identity Concept — artwork from Aaron Johnson’s portfolio

A brand identity concept exploring motion, continuity, and restraint through a distinctive wordmark and the LIVE FREE tagline.

01

Identity concept

The original wordmark pairs precise letterforms with a continuous visual movement. The supplied concept sheet documents alternate treatments of the mark and LIVE FREE tagline. These are identity explorations, not evidence of a launched brand or additional applications.

A closer look

Artwork & detail.

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APEXIUM identity concept sheet with LIVE FREE tagline and alternate marks
01Supplied working concept sheet — alternate marks and LIVE FREE tagline.

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