Existing PICK brand, app-interface and marketing presentation
Aaron Johnson’s handwritten signature

Aaron Johnson

Brand Identity / Digital & Product / Advertising & Campaigns

PICK!

Explore the project

01 / The full picture

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Existing PICK brand, app-interface and marketing presentation

An original brand identity brought into a consistent visual language across digital product presentation, restaurant outreach, and proposal design.

01

The Challenge

Communicate a restaurant-discovery concept clearly across brand identity, product presentation, and marketing collateral.

02

The Creative Approach

Aaron developed the brand’s visual direction and a coordinated system of identity, typography, imagery, and interface presentation. A warm palette and food-led imagery connect the digital experience with restaurant-facing communication.

03

The Execution

The work spans the circular identity, existing app-interface presentation, restaurant outreach flyer, and proposal layout. The NRA material is a proposal concept only; it does not establish an approved partnership. Pricing, projections, and business claims shown within historical artwork are not current verified facts.

A closer look

Artwork & detail.

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PICK circular identity with fork lettering and warm red-orange gradient
01Brand identity.
Existing PICK brand, app-interface and marketing presentation
02Existing brand and app-interface presentation. Standalone interface screenshots are not yet available.
PICK restaurant outreach flyer with interface presentation and brand messaging
03Restaurant outreach flyer — historical marketing artwork.
Historical PICK proposal design for the National Restaurant Association; proposal concept only
04NRA proposal concept only. Historical pricing and speculative business claims are shown as design content, not current facts.

Next / Another perspective

Don Pepe’s Menu Design

Explore the case study
Don Pepe’s menu cover with supplied logo and food imagery

Continue exploring / Related work

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