Advertising & Campaigns / Print & Editorial
Collegiate Athletics Campaign
A consistent visual system across sports, combining photography direction, energetic compositing, and schedule information.
01
The Challenge
Translate supplied project requirements and copy into a recognizable athletics campaign across multiple sports, with creative freedom over the visual treatment.
02
The Creative Approach
Aaron established creative direction and visual concepts, art directed photography sessions, and developed a common language of athlete imagery, contrast, motion, typography, and compositing.
03
The Execution
Aaron completed graphic design and compositing, prepared final artwork, and handled production/reprographics on selected projects. Golf, tennis, soccer, and volleyball retain a shared visual system while each athlete and sport remains distinct.
A closer look
Artwork & detail.
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