Advertising & Campaigns / Print & Editorial
Zoology & Botany Campaign
A coordinated recruitment campaign pairing attention-getting visual concepts and headlines with disciplined poster layouts.
01
The Challenge
Make course recruitment information visually engaging through a recognizable series that gives each subject an individual point of entry.
02
The Creative Approach
The selected posters use animal and botanical imagery, headline treatments, contrast, typography, and composition to connect a visual concept with a course subject.
03
The Execution
Spider, frog, cuttlefish, okapi, tomato, and cactus executions show the relationship between individual ideas and coordinated campaign presentation. The case study focuses on design decisions without claiming unverified enrollment or engagement results.
A closer look
Artwork & detail.
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Collegiate Athletics Campaign
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