Print & Editorial / Advertising & Campaigns
International-Student Viewbook
Creative direction and publication design connecting recruitment information with carefully selected institutional photography.
01
The Challenge
Present international-student recruitment information through a clear publication system that balances photography, services, campus life, and practical detail.
02
The Creative Approach
Aaron reviewed and curated existing institutional archival imagery, selecting photographs appropriate to each section. He established typography, layout, and consistent hierarchy to connect the images with the information.
03
The Execution
Aaron prepared the publication design, balancing photographs and content across the cover and interior spreads. Most photography already existed in institutional archives; this project does not claim art direction of new photography.
A closer look
Artwork & detail.
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Foundation Annual Report
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