Don Pepe’s Menu Design

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01 / The full picture

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An original menu concept and complete layout system, connecting expressive imagery with clear categories, typography, and information hierarchy.

The Challenge

Organize an extensive hospitality menu into a clear reading experience while giving the restaurant a distinctive visual presentation.

The Creative Approach

Aaron created the complete original creative concept and menu design. He established typography, category hierarchy, layout, and image placement around the restaurant’s supplied logo and food photography.

The Execution

The design carries a consistent system from the cover through the full spread and interior pages, with artwork prepared for print production. The existing PDF and PNG cover versions differ; the images below preserve those supplied versions rather than imply one confirmed final approval.

A closer look

Artwork & detail.

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Don Pepe’s menu interior, PDF page 2 — 02Selected interior page from the existing menu PDF.

Don Pepe’s menu interior, PDF page 3 — 03Selected interior page from the existing menu PDF.

Don Pepe’s menu interior, PDF page 6 — 04Selected interior page from the existing menu PDF.

Next / Another perspective

Collegiate Athletics Campaign

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