Advertising & Campaigns
Mechanical Drafting and Design Brochure
Creative direction focused on making the Mechanical Drafting and Design program tangible and approachable for prospective students, translating technical coursework into clear, visual proof of real-world outcomes. Blueprint-style gear illustrations were used as a central visual system to communicate precision, proportionality, and applied problem-solving—showing not just what the program teaches, but what students are capable of creating.
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Creative Direction
Creative direction focused on making the Mechanical Drafting and Design program tangible and approachable for prospective students, translating technical coursework into clear, visual proof of real-world outcomes. Blueprint-style gear illustrations were used as a central visual system to communicate precision, proportionality, and applied problem-solving—showing not just what the program teaches, but what students are capable of creating.
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Art Direction
Art direction balancing technical accuracy with visual appeal, using blueprint-inspired graphics, dimensional imagery, and clean composition to communicate engineering concepts in an accessible, engaging way.
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Graphic Design
Graphic design organizing dense technical content into a structured, readable brochure system, integrating diagrams, photography, and typographic hierarchy to support clarity across multiple program areas.
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