Aaron Johnson’s handwritten signature

Aaron Johnson

← All work

Digital & Product

NOIR UI Concept Design & Brand Exploration

NOIR UI Concept Design & Brand Exploration — artwork from Aaron Johnson’s portfolio

A conceptual fashion app splash screen exploring how brand, tone, and interface work together at the first point of user engagement.  Creative direction focused on establishing a premium, personalized fashion experience, defining brand voice, visual tone, and first-touch interaction.

01

Creative Direction

A conceptual fashion app splash screen exploring how brand, tone, and interface work together at the first point of user engagement.  Creative direction focused on establishing a premium, personalized fashion experience, defining brand voice, visual tone, and first-touch interaction.

02

Art Direction

Art direction shaping mood and identity through restrained color, typography, and imagery, setting expectations for a tailored, high-end experience.

03

UI / Interface Design

Interface design for an entry-point screen, emphasizing clarity, hierarchy, and emotional engagement through a focused call to action and minimal interaction.

04

Graphic Design

Graphic design development of logo, typography, and visual assets to ensure cohesion between brand identity and interface presentation.

Next / Another perspective

PICK!

Explore the case study
Existing PICK brand, app-interface and marketing presentation